Media presence

Bittersweet for Anna, or how the cleaner became part of the family? – wmn.hu

The first day of our quarantine life – which felt like a thousand days – passed in an oddly cozy atmosphere up until till today when everyone in the family was yelling at each other, the dog was barking and everyone got mad at everyone. But most of all it was I who was the […]

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“Cleaning is the easiest target for criticism”, according to cleaners’ opinion about their job – blikk.hu

“A broom, a pair of gloves and a headscarf and there you have a cleaning lady” – this might be the best-known line of Hungarian rap band Animal Cannibals’s ‘Cleaning lady’, a song we could surely sing by heart at any time. But what does this profession entail? And what do cleaners think about their […]

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What have i learnt as a cleaner about people, the world and myself? – wmn.hu

More than 30 years ago I took my desire to become an actress so seriously that as a total stranger, I knocked on the door of Hungary’s then undoubtedly best theatre, and told the porter I wanted to work there. Her face brightened up as they were looking for a cleaner. Obviously, this was not […]

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Did we always think of them? – index.hu

All around the country people are trying to express their gratitude to those who cannot stay at home. Did we think of cleaners before? They are the ones who pick up the garbage, mop up the floor and disinfect our environment every day. In their own ways, they are fighting in the frontline using the […]

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“Is it going so well for you that you are keeping a cleaner?” – Sometimes we do need help – wmn.hu

Many people take it is a personal failure if they cannot cope with the household chores, although it is often a quite unrealistic expectation to have a sparkling clean home at all times. And not only in families where the household chores are shared disproportionately: if everyone works a lot, cleaning takes away the very […]

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Appreciate the cleaners! – divany.hu

Cleaning is hard physical labour that especially now we are in dire need of. We have launched a social sensitivity campaign to make people respect these unsung heroes. ‘Since last year we have been planning to launch a social sensitivity campaign to make the public aware of the socially indispensable, yet almost invisible, work of […]

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Trunk exercise? 1440 times? A day?! (x) – femina.hu

This is not the description of a new cardio training, but the daily routine of a cleaner. Despite being hard physical work, this profession is still being looked down on by many. While we all have started to grow worried about the extra kilos the quarantine might bring with itself, this will be the least […]

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“Would you lift 150 kilograms of waste every day?” – velvet.hu

Cleaners are not appreciated, but this is not how it’s supposed to be! On a regular workday, an average cleaner burns 2000 calories. This as much as if we did 5.5 hours of cardio training or run over 3 hours every day, which, at an average speed, equals a marathon a day. Moreover, they collect […]

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We have an abysmal attitude towards the cleaning profession – a study by the Hungarian Central Statistical Office found – blikk.hu

Sanitize! – this is one of the most important rules of our time. For us at home and for professional cleaners wherever they are such as in hospitals, office buildings, on trains. And yet, these guardians of cleanliness are not appreciated enough, whatsmore, their work is often looked down on! In order to make a […]

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This work will always be necessary! – hvg.hu

B+N Referencia Zrt, Vedd észre kampány, láthatatlan történetek

Cleaning and disinfecting – for some, this is everyday work and yet they are not appreciated. ‘Clean and disinfect your environment more often’, goes the good advice. It’s easy to accomplish this in our 50-m2 flat but have you given a thought of how big an endeavour it is in a 2000-m2 office building or […]

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They are responsible for the cleanliness of the nation – pressreader.com

Appreciation – We expect a clean environment every day, and yet the social prestige of the cleaning profession is quite low. Now, when our health depends on how many people are willing to pick up the shift day by day, the question naturally arises: are they appreciated enough? Hungary’s biggest facility management and cleaning company […]

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Cleaners cannot stay home – allasorias.hu

Although the prestige of the cleaning profession is low, it is a fact of life that we cannot live without the work of cleaners, especially during the pandemic when their role is gaining more weight. Keeping, among others, the office area clean is a serious task, especially during the pandemic, yet, their efforts mostly go […]

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Everyday heroes: ensuring the country is clean even during the coronavirus pandemic – napiujsag.hu

Now, when our health depends on how many people are willing to pick up the shift day by day, the question naturally arises: are they appreciated enough? Hungary’s biggest facility management and cleaning company B+N Referencia Zrt. has launched a social sensitivity campaign on their behalf.   A recent study found an office cleaner working […]

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Don’t save up on quality! – privatbankar.hu

Sanitize! – this is one of the most important rules of our time. For us at home and for professional cleaners wherever we need it. And yet, these guardians of cleanliness are not appreciated enough, therefore, in order to make a difference, a social sensitivity campaign has been launched. ‘Since last year we have been […]

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Notice the cleaners too!

With its social sensitivity campaign B+N Referencia Zrt. is trying to raise awareness of the importance of cleaning work. The “Look around and see” campaign launched by Hungary’s biggest facility management and cleaning company strives to shed light on the value and importance of the cleaning profession and celebrate cleaners who are standing their ground […]

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Look around and see! – the looked-down-on work that has become extremely important to all

Magyarország legnagyobb takarítással is foglalkozó létesítményüzemeltető vállalata „Vedd észre” kampányával a takarító szakma értékére és fontosságára, a sokszor nehéz időkben helytálló munkavállalók megbecsülésére kívánja felhívni a figyelmet – szerepel a B+N Referencia Zrt. közleményében.

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15 kilometers every day for cleanliness: look around and see!

A takarítók munkáját sokszor nem övezi megbecsülés. Most kampány indult értük, akik naponta azért indulnak el a munkahelyükre, hogy tisztaságot teremtsenek. (x) Észre kell vennünk “Tavaly óta terveztük, hogy elindítunk egy társadalmi érzékenyítő kampányt, ami arra világít rá, hogy a takarítók munkájukat szinte láthatatlanul végzik, holott a társadalmunk működéséhez elengedhetetlen, amit tesznek.”

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Cleaners working for our health

Azok a cégek, amelyek hivatásos takarítókat foglalkoztatnak, munkaerőhiánnyal küszködnek. Ennek oka többek között az alacsony társadalmi presztízs és a megbecsülés hiánya. A változás érdekében hazánk legnagyobb takarítással is foglalkozó létesítményüzemeltető vállalata, a B+N Referencia Zrt. társadalmi érzékenyítő kampányt indított.

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Honestly! What do you think about cleaners?

A legtöbben nem sokra értékeli őket – ennek megváltoztatásáért kampány indult az érdekükben. – Tavaly óta terveztük, hogy elindítunk egy társadalmi érzékenyítő kampányt, ami arra világít rá, hogy a takarítók munkájukat szinte láthatatlanul végzik, holott a társadalmunk működéséhez elengedhetetlen, amit tesznek. – mondja Kis-Szölgyémi Ferenc a vállalat vezérigazgatója.

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Do we really look down on cleaners?

A KSH 173 foglalkozást vizsgált meg, ahol a válaszadók szubjektív megítélése szerint a legalacsonyabb presztízsű tíz foglalkozásba került a takarító. Az utcaseprőt, a szórólaposztót vagy a segédmunkást előzi csak meg. A változás érdekében hazánk legnagyobb takarítással is foglalkozó létesítményüzemeltető vállalata, a B+N Referencia Zrt. társadalmi érzékenyítő kampányt indított.

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We work in an enormous area, in pairs!

Hazánk legnagyobb takarítással is foglalkozó létesítményüzemeltető vállalata, a B+N Referencia Zrt. társadalmi érzékenyítő kampányt indított, hogy a takarítókat jobban megbecsüljék. Ön mit gondol azokról, akik professzionális takarításból élnek? Azaz kórházakat, vonatszerelvényeket, irodaházakat varázsolnak tisztává nap, mint nap a 12 órás műszakjuk alatt úgy, hogy közben ingáznak is.

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The invisible profession of trust

A hivatásos takarítókat foglalkoztató cégeket is sújtó munkaerőhiányt nagyban befolyásolja a szakmát övező társadalmi megítélés is. Ennek megváltoztatása érdekében, hazánk legnagyobb takarítással is foglalkozó létesítményüzemeltető vállalata, a B+N Referencia Zrt. társadalmi érzékenyítő kampányt indított.

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Notice the cleaners too!

Magyarország legnagyobb takarítással is foglalkozó létesítményüzemeltető vállalata „Vedd észre” kampányával a takarító szakma értékére és fontosságára, a sokszor nehéz időkben helytálló munkavállalók megbecsülésére kívánja felhívni a figyelmet. A több platformon egyszerre indított komplex kommunikáció egyformán szól minden célcsoporthoz.

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